Prove Your Company Discloses How It Uses AI.
SiteTrust certification gives your company a verified badge, a published AI policy, and a public registry listing. Customers, regulators, and partners can see proof - not promises.
of consumers don't trust AI-generated content from companies
increase in trust with independent certification (KPMG)
average conversion rate improvement for certified companies
AI Without Accountability Looks the Same as AI Without Ethics
Your customers see fake reviews, deepfake ads, and manipulated content everywhere. Without proof that you're different, they assume you're not.
The Trust Gap
Customers can't tell responsible AI companies from irresponsible ones. Claims without verification are just marketing. Your competitors are making the same claims you are.
The Regulation Wave
The EU AI Act, Colorado AI Act, and FTC enforcement are accelerating. Companies without structure will be reacting to regulation. Certified companies will already be ahead.
The Cost of Inaction
Every day without verified AI practices is a day your conversion rates, customer loyalty, and competitive position erode. Trust is now a measurable business asset.
Everything You Need to Show Customers You're Accountable
SiteTrust certifies that your company discloses how it uses AI. Every certified company receives these three core deliverables.
SiteTrust Certified Badge
The trust mark displayed on your website. When visitors click it, they see your certification details, disclosure summary, and last review date. One badge - universally recognized.
Published AI Policy
A structured disclosure of how your company uses AI, built using the SiteTrust framework. Clear, readable, and written for the people who need to trust you.
Public Registry Listing
Your company listed in the searchable SiteTrust registry. Customers, partners, and regulators can verify your certification independently.
Start With Disclosure. Grow Your Accountability.
Every company earns the same badge. The levels define how deep your accountability goes - from self-disclosure to independent verification to full audit.
You're On the Record
Self-report how your company uses AI through our structured framework. Publish your AI policy. Earn the badge. This is your starting point - and it should feel complete, not stripped down.
You're Backed Up
A Certified Trust Advisor independently verifies your disclosures. Your AI policy becomes a living document. You unlock the full suite of trust assets - multi-site badges, email signatures, watermarks.
You've Opened the Books
A comprehensive audit of your AI systems, policies, and practices. You get the documentation that satisfies procurement, regulators, and stakeholders - audit certificate, compliance report, and more.
Certification Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business - you become the trusted choice.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose certified companies over competitor claims they can't substantiate.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. The badge compounds.
Lead Your Category
Be the trusted choice while competitors scramble. Early certification creates differentiation before it becomes mandatory.
Ready to lead?
Join the companies already proving their commitment to AI disclosure. Certification starts in as few as 3 business days.