The Certification Standard for AI Disclosure
SiteTrust verifies that companies disclose how they use AI - clearly, publicly, and on the record.
One badge. One standard. One place to verify.
AI is everywhere. Trust is nowhere.
Consumers know AI is being used on them.
It shapes the content they read, the support they receive, and the recommendations that influence decisions.
They do not know how, when, or whether to trust it.
SiteTrust is the independent certification standard that verifies clear, public AI disclosure.
Trust becomes visible and verifiable.
Certified companies earn the badge, publish an AI policy, and appear on the public registry.
of consumers don't trust companies to tell the truth about AI
would switch to a competitor offering transparency
average conversion improvement for certified companies
of consumers globally trust AI - less than half
Three Things. That's It.
Every certified company gets a badge, a policy, and a listing. The badge is the signal. The policy is the substance. The registry is the proof.
The Badge
A verified trust mark for your website. When visitors click it, they see your certification details and disclosure summary. One badge - the same for every certified company.
The Policy
A structured disclosure of how your company uses AI, built using the SiteTrust framework. Not a legal document buried in your footer - a clear, readable commitment.
The Registry
A public, searchable directory of every SiteTrust Certified company. Customers, partners, and regulators can verify any company's certification independently.
Every Era Gets Its Trust Layer
Think about what happened with financial trust, food trust, and web trust. Each created an entire industry. Each became mandatory. Each started with a first mover.
SiteTrust is building the AI disclosure layer that will become as ubiquitous as the SSL certificate. Ten years from now, consumers will look for the SiteTrust badge the same way they look for "https://" today.
The companies that certify first don't just lead their categories - they define what accountability looks like for everyone who comes after.
Ready to lead?
Join the companies that are proving disclosure instead of just claiming it. Independent certification that converts customers and builds lasting trust.