Your Customers Already Assume You're Using AI. They Just Don't Trust It.
Without responsible AI practices in place, there's no protection — and no proof. SiteTrust certification gives you the transparency, governance, compliance readiness, and trust signals that close the credibility gap before it costs you customers.
Join the companies already proving their commitment to AI transparency.
Why Responsible AI Matters Now
Most consumers already know AI is being used on them — in the content they read, the support they receive, the recommendations that shape their decisions. What they don't know is how it's governed, whether it's compliant, or if anyone is paying attention to how it affects the people doing the work. SiteTrust certification answers all four questions: transparency, governance, regulatory compliance, and workforce readiness.
Studies shows that independent certification increases trust in AI systems of an organization by 80% (KPMG research).
The Trust Deficit
Most consumers don't trust companies to be honest about AI. Without verified practices — disclosure, governance, compliance — this trust gap costs you customers and conversions.
Transparency Wins Customers
When given a choice, consumers prefer companies that are transparent about their AI usage. Transparency isn't just ethical—it's a competitive advantage.
The Assumption Problem
The majority of consumers assume AI is being used to manipulate them. Without certified responsible AI practices, you're fighting an uphill battle for trust.
What SiteTrust Certifies
Responsible AI isn't a single checkbox. It's four things working together.
Pillar 1: Transparency
AI disclosure, published policies, consumer-facing communication, and public trust signals. This is how companies prove they're using AI honestly — and it's the foundation of everything we certify.
Pillar 2: Governance
Risk assessment, oversight structures, incident response, and organizational accountability. Without governance, transparency is performative and compliance is reactive.
Pillar 3: Regulatory Compliance
EU AI Act readiness, Colorado AI Act requirements, FTC enforcement exposure, and proactive compliance planning. Regulation is accelerating — certification means you're ahead of it.
Pillar 4: Workforce & Culture
AI's impact on employee roles, workload sustainability, cultural readiness, and the intentional practices that keep AI adoption from burning people out. The human dimension of responsible AI.
How SiteTrust Works
Apply, get verified by independent auditors through 3 simple steps. Give customers instant proof of your AI transparency before they buy.
Companies Apply
Organizations submit documentation showing their AI transparency practices and policies.
We Verify
Independent auditors review practices against our published standard and criteria.
Public Registry
Certified organizations are listed in our searchable public registry. Consumers verify trust before buying.
What Certified Companies Say
Jeff Usner
Leadstore
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence, transparency isn't just the right thing to do, it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our transparency, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs, SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed. Excited for what's next."
Jeff Usner
Leadstore
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence, transparency isn't just the right thing to do, it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our transparency, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs, SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed. Excited for what's next."
AI Policy & Governance
Fake AI Reviews. Deepfake Ads. Manipulated Testimonials. Your Customers See This Everywhere. They Assume You're Doing It Too.
Without responsible AI practices, you look like every other company using AI without guardrails. SiteTrust certification proves you're different — through transparent disclosure, structured governance, regulatory readiness, and attention to how AI is affecting your workforce.
Certified companies have the infrastructure that separates them from the bad actors flooding the market.
Responsible AI Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business—you become the trusted choice when competitors get caught hiding their AI.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose transparency over competitor claims.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs.
Lead Your Category
Be the trusted choice while competitors scramble. Early certification creates differentiation before it becomes mandatory.