One Badge. One Standard. Prove Your Company Discloses How It Uses AI.
SiteTrust certifies that your company discloses how it uses AI - clearly, publicly, and on the record. Earn your badge, publish your AI policy, and appear on the public registry.
Start certification or explore verified companies in the public registry.
What Every Certified Company Gets
A Badge. A Policy. A Registry Listing.
Every SiteTrust Certified company receives three things that prove accountability. One badge - universally recognized, independently verified.
SiteTrust Certified Badge
A verified trust mark displayed on your website. When visitors click it, they see your certification details, disclosure summary, and last review date. One badge - universally recognized.
Published AI Policy
A structured disclosure of how your company uses AI, built using the SiteTrust framework. Clear, readable, and written for the people who need to trust you.
Public Registry Listing
Your company listed in the searchable SiteTrust registry. Customers, partners, and regulators can verify your certification independently - no claims required.
How It Works
Three Steps to Certification
From disclosure to badge to registry - most companies complete certification in 3-5 business days.
Step 1
Complete Your Disclosure
Use our structured framework to document how your company uses AI. No legal team required - we guide you through every step.
Step 2
Earn Your Badge
Once certified, display the SiteTrust Certified badge on your website, proposals, and marketing materials. One badge - the same for every certified company.
Step 3
Appear on the Registry
Your company joins the public SiteTrust registry - a searchable directory where anyone can verify your AI practices. Think of it as the Better Business Bureau for AI.
Why Now
The Window Is Open. It Won't Stay Open.
Regulation Is Arriving
The EU AI Act is in force. Colorado, Texas, and Illinois AI disclosure laws are taking effect. Companies that certify now lead. Companies that wait scramble.
Customers Are Asking
73% of consumers want to know how companies use AI. Less than 5% of businesses have a visible AI policy. The gap between what customers expect and what companies show is the opportunity.
Trust Converts
Certified companies see 10-15% conversion rate improvements. Independent verification turns skeptics into buyers. Trust isn't a cost - it's a revenue driver.
of companies have a visible AI policy
levels of certification: Disclose, Verify, Audit
state-level AI bills introduced in 2025-2026
badge that proves it all
What Certified Companies Say
Trust That Delivers Results
Jeff Usner
Leadstore
"SiteTrust certification transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence. Carrying the badge isn't just the right thing to do - it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our AI accountability, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs - SiteTrust delivered. The badge gives us a competitive advantage we didn't know we needed. Customers trust verified companies."
Jeff Usner
Leadstore
"SiteTrust certification transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence. Carrying the badge isn't just the right thing to do - it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our AI accountability, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs - SiteTrust delivered. The badge gives us a competitive advantage we didn't know we needed. Customers trust verified companies."
Certification Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business - you become the trusted choice when competitors get caught hiding their AI.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose certified companies over competitor claims they can't substantiate.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. The badge compounds.
Lead Your Category
Be the trusted choice while competitors scramble. Early certification creates differentiation before it becomes mandatory.
Don't wait for regulation to tell you what to do.
Get certified. Get your badge. Get on the registry.