01
Prove it.
Disclose, Verify, Audit
Disclose how you use AI clearly and publicly, then prove it with independent verification. A badge, an AI policy, and a public registry listing customers and regulators can check.
Get certifiedAI Disclosure, Trust & Accountability
Prove it. Govern it. Cover it.
The way your business uses AI carries risk. SiteTrust is how you prove how you use it, govern it with human oversight, and cover the gap with AI liability coverage.
From disclosure to coverage
Start certification or explore verified companies in the public registry.
How SiteTrust Works
Trust You Can Prove, Risk You Can Cover
Most AI risk you can reduce. What's left, you cover. SiteTrust is the only place you do both, end to end.
02
Govern it.
Human Oversight & Policy
Keep humans in charge. Documented policy and ongoing oversight keep your AI accountable over time, not a one time claim, but a standard you hold.
How governance works03
Cover it.
AI Liability Coverage
Cover the gap. AI liability coverage built on the same standard, for the risk that even strong controls can't fully remove.
Explore SiteTrust InsuranceWhat every certified company gets
A Badge. A Policy. A Registry Listing.
Three things that prove accountability. One badge, universally recognized and independently verified.
SiteTrust Certified Badge
A verified trust mark for your site. Click it, and visitors see your certification details, disclosure summary, and last review date.
Published AI Policy
A structured disclosure of how your company uses AI, built on the SiteTrust framework. Clear, readable, written for the people who need to trust you.
Public Registry Listing
Your company in the searchable SiteTrust registry, where customers, partners, and regulators verify your certification independently. No claims required.
How it works
Three Steps to Prove It.
From disclosure to badge to registry, most companies complete certification in 3 to 5 business days.
Step 1
Complete your disclosure
Use our structured framework to document how your company uses AI. No legal team required. We guide you through every step.
Step 2
Earn your badge
Once certified, display the SiteTrust Certified badge on your site, proposals, and marketing. One badge, the same for every certified company.
Step 3
Appear on the registry
Join the public SiteTrust registry, a searchable directory where anyone can verify your AI practices and accountability posture.
Why now
The Window Is Open. It Won't Stay Open.
Regulation is arriving
The EU AI Act is in force. Colorado, Texas, and Illinois disclosure laws are taking effect. Companies that certify now lead. Companies that wait scramble.
Customers are asking
73% of consumers want to know how companies use AI. Fewer than 5% of businesses have a visible AI policy. That gap is the opportunity.
Trust converts
Certified companies see 10–15% conversion lifts. Independent verification turns skeptics into buyers. Trust isn't a cost — it's a revenue driver.
<0%
of companies have a visible AI policy
0
levels of certification: Disclose, Verify, Audit
0+
state-level AI bills introduced in 2025-2026
0
badge that proves it all
What Certified Companies Say
Trust That Delivers Results
Jeff Usner
Leadstore
"SiteTrust certification transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence. Carrying the badge isn't just the right thing to do - it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our AI accountability, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs - SiteTrust delivered. The badge gives us a competitive advantage we didn't know we needed. Customers trust verified companies."
Jeff Usner
Leadstore
"SiteTrust certification transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence. Carrying the badge isn't just the right thing to do - it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our AI accountability, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs - SiteTrust delivered. The badge gives us a competitive advantage we didn't know we needed. Customers trust verified companies."
The Business Results
Certification Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business - you become the trusted choice when competitors get caught hiding their AI.
10-15%
conversion rate improvement
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose certified companies over competitor claims they can't substantiate.
Higher LTV
more referrals, lower CAC
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. The badge compounds.
First Mover
advantage in your category
Lead Your Category
Be the trusted choice while competitors scramble. Early certification creates differentiation before it becomes mandatory.
Don't wait for regulation to tell you what to do.
Prove it. Govern it. Cover it.
Get certified. Get on the registry. Cover the gap.