Your Customers Already Assume You're Using AI. They Just Don't Trust It.
No AI policy means no protection — and no way to prove you're using AI responsibly. SiteTrust certification gives you a published AI policy, point-of-use disclosure, and the Trust Badge that closes the credibility gap before it costs you customers.
Join the companies already proving their commitment to AI transparency.
Why Transparency Matters Now
Most consumers are already aware that AI is being used on them, whether through content, support, or tailored recommendations they receive.
What they don't know is HOW, WHEN, or WHETHER they can trust it.
Now, you can publicly disclose it with SiteTrust.
Studies shows that independent certification increases trust in AI systems of an organization by 80% (KPMG research).
The Trust Deficit
Most consumers don't trust companies to tell the truth about AI usage. This trust gap creates skepticism that can cost you customers and conversions.
Transparency Wins Customers
When given a choice, consumers prefer companies that are transparent about their AI usage. Transparency isn't just ethical—it's a competitive advantage.
The Assumption Problem
The majority of consumers assume AI is being used to manipulate them. Without clear disclosure and certification, you're fighting an uphill battle for trust.
How SiteTrust Works
Apply, get verified by independent auditors through 3 simple steps. Give customers instant proof of your AI transparency before they buy.
Companies Apply
Organizations submit documentation showing their AI transparency practices and policies.
We Verify
Independent auditors review practices against our published standard and criteria.
Public Registry
Certified organizations are listed in our searchable public registry. Consumers verify trust before buying.
What Certified Companies Say
Jeff Usner
Leadstore
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence, transparency isn't just the right thing to do, it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our transparency, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs, SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed. Excited for what's next."
Jeff Usner
Leadstore
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence, transparency isn't just the right thing to do, it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our transparency, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs, SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed. Excited for what's next."
AI Policy & Governance
Fake AI Reviews. Deepfake Ads. Manipulated Testimonials. Your Customers See This Everywhere. They Assume You're Doing It Too.
Without published AI policies and governance, you look like every other company using AI without any guardrails.
SiteTrust certification proves your transparency through:
- •Published AI usage policies
- •Consumer recourse mechanisms
- •Transparency reporting templates
- •Point-of-use disclosure frameworks
- •Governance and accountability structures
Certified companies have the infrastructure and real advantage that separates them from bad actors flooding the market.
And It Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business—you become the trusted choice when competitors get caught hiding their AI.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose transparency over competitor claims.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs.
Lead Your Category
Be the trusted choice while competitors scramble. Early certification creates differentiation before it becomes mandatory.